It's something all presenters need to figure out: what is it the audience needs to hear, and what is it they want to hear?
Most presenters miss the mark when they decide to focus on what the audience needs to hear. This is not the most effective way to make your presentation memorable and successful. Now, of course business presentations have to contain information that the "big boss" thinks the team needs to know. There's no getting around that. However, having the right ratio of "need" information versus "want" information is crucial. Always have a high ratio of "want" information.
