Presenting to the Big Dog

As a speaker in an upcoming meeting, it is your job to figure out the goals, themes, and outcomes you want for your speech. Presenters in a corporate setting are also faced with a specific task: figure out who they are truly presenting to. You may have to present the work of your team to the rest of the staff, your boss, and your boss's boss. One of your first goals is to know your audience. When you speak to a room of mixed hierarchy, you need to figure out, for yourself, who you truly want to present to. I would bet that you might get more recognition (and possible promotions)  if you craft the message to spark the interest of your boss's boss than if you craft the message to spark the interest of your colleagues. 

Either way, choose who you really want to grab the attention of. Find the message and main points that will capture their interest.