What's better than the human connection?

I have to tell you a secret....I'm a bit of a political junkie, especially during the presidential elections. I'm sure you have all heard by now the Rudy Guliani dropped out of the race. He didn't have a very well thought-out campaign. But what was revealed soon after was very interesting. Apparently while he was spending so much of his campaign time in Florida, he allocated a ridiculous amount of his funds to direct mail. It far surpassed the amounts his contenders Romney and McCain. Instead of taking more time to personally meet people, attend events, give speeches, his money went to mailings (which probably went straight to the trash).  Isn't it amazing that the human connection can do so much?! 

Keep this in mind in your daily business life. Get out there! Meet people consistently and take the opportunities to speak on what you know. Or better yet, search for opportunities to give a presentation! Speak at your next annual/ semiannual conference. Take the lead in a meeting a present to the boss your progress. Think about how much you will stand out from your associates! I bet that you'll get more results than you thought possible.