However, our work together was sluggish. One meeting we would decide that we had crafted the perfect message and then the next, he was wanting to start back at square one. It was frustrating to say the least. I never could quite figure out why our work wasn't "sticking". It wasn't until I met with him over coffee that I finally understood.
At the end of last year, he had shifted the focus of his business. Instead of working with the elite and wealthy, he was wanting to work with people who are struggling with their finances, people who could really use some help. Through a genius business plan, his business is rocking and rolling! And when we talked, he was able to communicate his message and his passion with more clarity and energy than I had ever heard him before. He was excited and his thoughts we so well connected and structured he could have given me a 45 minute keynote on the spot! He had found his right message.
As a speech and presentation coach, this was a very important lesson for me to learn. In the future when I meet with a client who isn't allowing him/herself to connect to the message that we're working on, I will have to ask them, "Are you sure this is the right message? Is this what you really want to share with the world?"
As a speaker this is some very important information you need to have. While you're working on your speech, if it feels like you're taking two steps forward and three steps back every time you want to rework it, you might want to ask yourself, "Is this the right message? Is this what I really want to share with the world?" Because once you find the right message, trust me, the words will spill out with unbelievable ease. Your thoughts will be clearer your energy will be through the roof! Finding the right message can transform you as a speaker. So ask yourself, "Is this the right message?"
